Boschetto Fine Fast Casual
When the GM of Black Tap set out to open his own restaurant, he invited Madonna+Child in from day one – before there was a name, building, or visual direction. He wanted to create a fine fast-casual Italian concept inspired by the cicchetti bars of Venice: places where quality and craftsmanship meet ease and approachability. The goal was to redefine what Italian dining could be… not red-sauce and nostalgia, but modern, refined, and soulful.
Services
Branding
Identity Design
Logo Design
Apparel
Photography
Video Production
Web Design
The Execution
M+C developed Boschetto as a brand rooted in elegance and modernity. The identity features clean typography, tile-inspired motifs, and warm textures that mirror the craftsmanship of Italian artisans. From logo and menu systems to web design and ongoing content creation, M+C has shaped a cohesive aesthetic that translates beautifully from digital to physical spaces. Seasonal shoots and narrative-driven content highlight the brand’s story and culinary creativity, positioning Boschetto as a fresh, sophisticated take on regional Italian cuisine.
