Black Tap Craft Burgers & Beer
Before Black Tap even opened its doors, its founder approached Madonna+Child to help bring his concept to life: a modern, elevated take on the classic burger and beer joint. The idea was to blend craft and creativity, infusing a familiar American staple with downtown edge, nostalgia, and artistic energy. He needed a visual identity strong enough to secure investment, launch the brand, and evolve with it as it grew.
Services
Branding
Identity Design
Logo Design
Packaging
Apparel
Photography
Video Production
Social Media
The Execution
M+C helped define the brand’s DNA from the start, crafting its mission, logo, and early design systems, and even creating the pitch deck that landed its first investment. The look channeled 90s SoHo – street art, neon, and bold typography – fusing playful personality with elevated design. As Black Tap’s CrazyShake went viral and the brand expanded, M+C evolved the identity to match its global persona while maintaining the core cool factor. Eleven years and 30+ locations later, M+C remains Black Tap’s creative partner.
