Arthur & Sons New York Italian
When Chef Joe Isidori – a third-generation New York chef and cofounder of Black Tap – came to Madonna+Child, he wanted to create a true legacy brand: a reimagined Italian red-sauce joint that paid homage to his family’s New York City roots and drew inspiration from the Bronx’s Arthur Ave.
Services
Branding
Identity Design
Logo Design
Packaging
Apparel
Photography
Video
Social Media
The Execution
M+C helped build the brand from the ground up, blending both heritage and modernity into every element. The rose motif honors the chef’s grandmother, while bold sans-serif typefaces and typewriter fonts balance casual charm with elegance. The design extended far beyond the logo – to awnings, menus, interiors, and a full photography aesthetic that captures nostalgic warmth through film-style visuals. M+C continues to lead creative direction, managing a social presence of 150K+ followers and producing video, photo, and interior art for new locations.
