Farmer’s Door
Brand, Logo, & Print
Madonna+Child listened to my vision and mission then created an incredible brand that I couldn’t be happier with!
Erina O’Neill, Founder
A reliable source for Grade-A products
While naming this company we focused on a visual oxymoron. A seemless transition between the rich farmlands of upstate New York and the hurried kitchens of NYC’s best restaurants. While chefs have pantries and walk-in freezers, they should also have a metaphorical door that opens up to the resources of a vast farmland.
The visual identity had to both speak to the richness and beauty of the Farmer’s products as well as the sleekness of a five-star restaurant.